The creative brief challenged me to create a design for pet food packaging and define the product’s purpose. This bag design features pet food for large adult dogs and reflects research of these products. To appeal to the market, I made the brand Non-GMO and grain free as consumers are becoming more of aware and want what is best for their pet. I chose a blue and orange color scheme to create visual contrast and utilized the photos of the dog and mountain-scape to better communicate the purpose of the product.